Jani Leinonen – Rejected Ideas For Cap’N Crunch Advertisements

The culture jammed imagery of Jani Leinonen is the current offering at the Moeller Snow Gallery. It is the artist’s first solo exhibition in New York City.

Jani Leinonen - Beggar - 2008

For this show, Leinonen chose Cap’n Crunch as the central figure in this series of tuned cereal boxes. The packaging is not replicated, instead, oil paint has been applied directly to the surface. This use of material is an interesting play on the planned obsolescence of consumer culture.

Jani Leinonen - KKK - 2008

These paintings register as blatant gags with a decidedly dark humor. The content draws strength from exposing the ease in which cultural norms can be subverted. The lesson served alerts the viewer to their shared unconscious threshold of conformity.

Jani Leinonen - Blow Job - 2008

Jani Leinonen
Rejected Ideas for Cap’n Crunch Advertisements
3 February – 14 March 2009
Moeller Snow Gallery

Filed under:   Magazine

About Scott Lickstein, Look Into My Owl

Scott Lickstein is a visual artist and was the founder / primary writer for the art news source, LookIntoMyOwl.com until January 2013 when it merged with NOWhere Limited’s Magazine.

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